Notes on Completing January Newsletter
I’m going to use this page to recap the process we just went through to re-design and send out the new newsletter.
Instructions
Comments
Setup of step.
Step #1: Checklist
I’ll be adding to this as I develop this page:
- All stories are in.
- The headlines are all in same font.
- All links are working
- The send and receive emails are set properly
- Draft number is removed
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Step #2: Page on Newsletter Prep
I will need to write a tutorial on how to prepare the next months Arts District News.
Topics in Tutorial:
- When to do it? ASAP
- How long should it take? About 10 minutes
- Update template
- Add Title & new date
- Add second line
- Change Date & issue number
- Change Post Categories
- Keep ART365 as reference
- Remove all but one of Events
Note: I might have started this already
Caution: Don’t leave old events in new newsletter. Use them for reference, then remove old.
Tip: In setup you can add (old)
Template Naming: Arts District News Template – 01-2020
Caution: Don’t forget to put Manage Subscription, once the form is complete.
Setup of step.
Step #3: Viewing Statistics
If you are interested, you can view the stats for this newsletter. I will be monitoring them often to determine how to improve our out-reach.
- Go to MailPoet > Emails
- Look for the current newsletters
- Mouse-over it and select Statistics
What you will find…
- Opened (currently 30.0%)
- Clicked (currently 8.9%)
- A list of page that were accessed, with the numer of unique clicks per page (Note Airport got higher click-through, follow by Aldo)
- A list of all the people that opened or clicked and when.
- Who Unsubscribed
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