Notes on Completing January Newsletter

I’m going to use this page to recap the process we just went through to re-design and send out the new newsletter.

Instructions

Comments

Setup of step.

Step #1: Checklist

I’ll be adding to this as I develop this page:

  1. All stories are in.
  2. The headlines are all in same font.
  3. All links are working
  4. The send and receive emails are set properly
  5. Draft number is removed
  6.  

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Step #2: Page on Newsletter Prep

I will need to write a tutorial on how to prepare the next months Arts District News.

Topics in Tutorial:

  1. When to do it? ASAP
  2. How long should it take? About 10 minutes
  3. Update template
  4. Add Title & new date
  5. Add second line
  6. Change Date & issue number
  7. Change Post Categories
  8. Keep ART365 as reference
  9. Remove all but one of Events

Note: I might have started this already

Caution: Don’t leave old events in new newsletter. Use them for reference, then remove old.

Tip: In setup you can add (old)

Template Naming: Arts District News Template – 01-2020

Caution: Don’t forget to put Manage Subscription, once the form is complete. 

Setup of step.

Step #3: Viewing Statistics

If you are interested, you can view the stats for this newsletter. I will be monitoring them often to determine how to improve our out-reach. 

 
Username: your first name (all lower case)
Password: (if you do not remember, ask me and I will text it to you)
 
Once in: 
  1. Go to MailPoet > Emails
  2. Look for the current newsletters
  3. Mouse-over it and select Statistics
 

What you will find…

  1. Opened (currently 30.0%)
  2. Clicked (currently 8.9%)
  3. A list of page that were accessed, with the numer of unique clicks per page (Note Airport got higher click-through, follow by Aldo)
  4. A list of all the people that opened or clicked and when.
  5. Who Unsubscribed
This is a lot of info that we can use to improve our mailing list.

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